Rating: Combined user base of almost 300 million
Mobile social gaming specialist, GREE, is bringing the power of mobile to famed online brand – Moshi Monsters, created by Mind Candy. This move will bring together 60 million globally registered Moshi Monsters users and GREE’s 230 million worldwide users. The partnership will kick off with the launch of two new Moshi Monsters mobile games on the GREE Platform, set for release in Q4 2012. The pair will deliver fully localised mobile games in multiple languages, including English, French, Italian, German, Spanish, Portuguese, Japanese, Korean, and Mandarin.
Moshi Monsters is a leader in the online industry and has built a great and loyal following,” said Yoshikazu Tanaka, CEO with GREE.
He added,”GREE believes the relationship is a great opportunity to further illustrate GREE’s on-going commitment to bringing quality content for all gamers to the new platform.”
Michael Acton Smith, CEO with Mind Candy, commented, “Our fans love tablets and smartphones so we’re really excited to take our much loved characters and stories to these new platforms.”
Building on its huge online success, Moshi Monsters is expanding its brand beyond the computer and now the mobile screen.
The company now boasts an array of physical products,including:- toys; the Number One selling kids magazine in the UK; a Nintendo DS video game; a video on demand platform (Moshi TV); a music album; books; membership cards; and trading cards.
It’s a surprise, therefore, that Mind Candy didn’t move into the mobile arena much, much earlier and is therefore a real feather in the cap for GREE.
As part of its move into the mobile gaming industry Mind Candy is building an in-house team to handle mobile partnerships and the internal development of all mobile titles, including several games and apps set for release throughout 2012.
In the Moshi Monsters online world, players choose from one of six virtual pet monsters to create, name and nurture.
Once their pet has been customised, players navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ the (virtual currency named after our cat).