Greystripe launches FLASH advertising for the iPhone

Rich media lands on the doorstop of the iPhone with the help of ad-supported applications network Greystripe.

What?
Its Flash advertising for the iPhone.
Who cares?
I care! Flash ads can be sexier than normal ads and will inspire brand designers and agencies.
Also – as I run loads of mobile advertising campaigns the ability to target the iPhone with in game ad solutions manageable online is very compelling.
So what are the new services called?

•     GS.Impact – offers all of the creative power of Flash on an iPhone, allowing brands to extend any online advertising campaign directly into mobile
•     GS.Tailgate – offers the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games

From the press release:
“Mobile has long been in need of a scalable advertising model and Greystripe’s new ad formats resolve that issue on the iPhone,” said Michael Cai, Director of Digital Media and Gaming at Parks Associates. “Using the iPhone’s revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception.”
“Greystripe is looking to address the lack of advertising standardization in mobile by committing to IAB online formats,” said Michael Chang, CEO and Co-founder of Greystripe. “We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.”
What we think?
OK. So mobile advertising especially in game can be a bit tiresome. Why? Because game graphics are hot and a lot of investment has gone into the game and sometimes the bit file advertisement or very slow stream video can hinder the engagement or attention of the user. Flash – is sexy.
If the ad is sexy it will warm up the user before the game and make the whole user experience more compelling. It might actually encourage gamers to watch the ad instead of picking their noses before the game starts….