Greystripe offers ad network API to iPhone games/application developers
Yes I know I know its iPhone day and we hope to hear from one of our intrepid contributors, Hi Darla!, as she gets to grips with being iReady!,
but we are also aware that for you our readers, monetising the 2nd iPhone release through applications and services is a new business opportunity for some of you.
It was with interest then that I read a press release about Greystripe opening up its AdWRAP software to iPhone game and application developers. The SDK which integrates advertising and reporting APIs just needs to be added to the game or software application and its ready to start making you money apparently.
From the Press Release:
Greystripe’s AdWRAP product suite enables brand advertisers to communicate their brand message to a mobile audience; publishers gain advertising revenue by serving ads through their games. The AdWRAP system currently serves ads into more than 800 game titles from 110 publishers supporting over 1,400 handset models and iPhone. Consumers can download free games through Greystripe powering over 80 AdWRAP Catalog distribution partners and through GameJump.com, which together have netted over 70 million user downloads
iPhone games and applications developers will be able to make money off their creativity by simply adding a copy of Greystripe’s iPhone API and being instantly connected to the company’s advertising network - and the more popular the game, the more money they make.
Both existing and new publishing partners will be able to take advantage of Greystripe’s already proven results.
“We are excited to be launching Cookie Bonus Solitaire, a new twist on the traditional Klondike game, with the launch of the Apple App Store,” said Tom Hubina, CEO of Amplified Games. “By making it free, ad-supported, and included in Greystripe’s massive distribution network, we now have the best chance to go viral and make significant revenue as an independent game publisher.”
Greystripe’s advertising network already has a history of producing stellar results - their recently released Consumer Insights report noted an average 10.1% click-through rate for their games
“The iPhone fulfills brand advertisers’ demand for 100% share of voice – being the only advertiser on the screen, deep engagement with the end user, and a targeted demographic,” said Andy Choi, CTO and Co-founder of Greystripe. “It’s been a blast integrating the iPhone’s killer features – the tilt sensor, GPS, and the massive touch screen – and creating a complete advertising solution that’s backed by our proven ad and distribution network.”
Greystripe’s iPhone API can be added immediately by signing up here.
We say:
Apple have offered developers a 30/70 split which I personally don’t think is a bad deal, especially when they handle credit card payments as well, thats worth 3-5% of transaction cost to developers and thats without the publishers having to worry about building a web site to sell applications and running some kind of customer service when a download fails. But, if you have an application or game that has a chance to be popular then an ad revenue deal like this has to be a very good option - in fact if neither Apple or Greystripe specify otherwise in their agreements - do both!
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