Greystripe shows Vivendi the way in ad-supported games
Rating: it’s a wrap
Vivendi Games Mobile and Greystripe are going to work together to offer ad-supported free games on mobile. This is the first time that the subsidiary of Vivendi Universal Games has moved into the ad-based mobile game market, according to A&E Interactive, whereas Greystripe has already generated 21 million downloads.
Vivendi Games Mobile will distribute ten ad-supported titles that will be offered for free via Greystripe’s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog Platform.
Titles include After Dark, Flying Toaster and Amy’s Hangman, as well as several Garfield titles. The mobile games will be distributed through Greystripe’s AdWRAP Catalog Platform channels, including 21 web and mobile web site partners, and GameJump.com, one of the largest free, ad-supported mobile game portal.
The question is, if Vivendi’s games are so popular and award winning, why is the company prepared to give them away and undermine its business model? Once they’ve been given away there’s no going back to charging. Or is it just a second bite of the cherry? An attempt to get a different lot of revenue from old stuff?
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