Mobile Barcodes, Mobile Search, Mobile Advertising, PPC Campaigns, Click through rates and Mobile Marketing.

GS1 Mobile Barcodes & Mobile Commerce Whitepaper

by: Bena Roberts Monday, May 5th, 2008

I was doing some research on commerce and barcodes and I found this:

http://www.gs1.org/docs/mobile/GS1_Mobile_Com_Whitepaper.pdf

Its a good read and seems to be more on the button than the mobilecodes.org or the OMA when it comes to mobile barcodes.

Related News:

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  2. Mobile barcodes @ OMA World Part II
  3. MC2 Mobile Codes Consortium convinces OMA and GSMA to drive mobile marketing using 2D barcodes
  4. Text is bigger than Internet search
  5. GoMo News Update

One Response to “GS1 Mobile Barcodes & Mobile Commerce Whitepaper”

streetstylz Said:

According to the following February 2008 OMA PDF:

http://www.openmobilealliance.org/documents/OMA-TP-2008-0120R01-INP_Technical_Snapshot_February_2008.pdf

Work was about to commence on formal standards.

Now that we are in the month of May, these formal standards should be close to completion.

Keep in mind that the GSMA is also working with the Mobile Codes Consortium (MC2) on the same set of mobile code standards.

Question: Where does GS1 fit in grand scheme of things with respect to the formal standards that are currently underway?

Comment made on May 9th, 2008 at 1:30 pm
 

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