Mobile industry body continues to promote contactless technology
The GSMA, which organises the Mobile World Congress exhibition and conference in Barcelona, is continuing its relentless drive to spur the growth of NFC (Near Filed Communication). Its latest effort is to host a competition to find the best ideas for an NFC future. Simply entitled ‘The NFC Challenge’ it is open to everyone to submit their ideas idea for the next NFC innovation. Significantly, The GSMA is utilising Twitter as the toll for accepting entries although those with no Twitter account (is anybody left?) can submit their idea through the GSMA’s online form.
The first round of the competition actually kicked off this week and ends today [December 13th 2013].
The GSMA wants to hear how you would use mobile NFC technology to improve the way business work and communities interact.
To enter, simply tell @GSMA what you would do in a tweet using the hashtag #NFCChallenge along with your idea.
Entrants can then follow the GSMA on Twitter or check back on the web page to see what people think about their ideas.
All entries to the NFC Challenge will be judged on four criteria: -
- Use of NFC and mobile technologies: Would this be of value to industry or the community?
- Innovation: How unique is this idea and to what extent does it demonstrate initiative?
- Practicability: Can the idea be implemented using current technology?
- Overall appeal: The excitement and potential presented by the concept
Each week we will crown a ‘weekly innovator’ who will receive a different NFC starter pack valued at £500, featuring NFC tags and goodies. The weekly innovator will be announced in the week following the round.
Grand Prize Winner
The grand prize winner will receive a Gold Pass for Mobile World Congress valued at €2,699 and the latest NFC-enabled mobile handset of their choice.
The grand prize winner will be announced on 12 February  via @GSMA Twitter and on the Mobile World Congress website.
The NFC Challenge opens on Monday 9 December 2013 at 12:01 GMT and closes at 20:00 GMT on Friday 31 January 2014.