Guest Post: 3 ways that you can use Twitter as a collaboration tool inside your organisation

by Vanessa Parks, freelance analyst and writer

It would be an understatement to say that Twitter is a large social network. It is in fact one of the largest and most actively used social networks of today. Everyone knows that Twitter offers a means for engaging in social interactions and is also a good place to find entertainment, news updates and much more information. Less known, however, is the fact that it is also equipped with tools for the development of businesses, groups and organizational. It offers tools built for engagement, the purpose of which is effective collaboration. Below I discuss three ways that Twitter can help you collaborate in effectively as in your organisation or group.

Importance of collaboration

What is collaboration anyway? By definition it is the utilisation of combined efforts to accomplish something.

I think we would all agree that working on a project would be a lot easier if there were a few extra hands available to help us out, right?

Twitter offers exactly that! Tools are available and ready for the use of practically anyone interested in engaging, participating and initiating organised interaction.

Three ways to use Twitter as a collaboration tool

1. Dedicated accounts

Twitter offers you the option set an account as dedicated to a specific group for a certain purpose.

This is a good way for businesses to communicate within their network quickly and with efficiency.

Brands may also use a dedicated Twitter account and build to build a solid fan base.

With this network they may post updates, promotions, advertisements and reach all their followers within seconds!

2. Twitter chat

Every person who has even the slightest understanding of Twitter would know about hashtags.

What a lot of subscribers are not aware of is how you can use hashtags to participate in a Twitter chat.

Here’s how it works: -

First sign in to using your Twitter account, of course. The second step would be to choose a hash tag to follow. For example: #businesschat.

Finally, you may start participating in the chat room. It’s pretty easy, isn’t it?

A business may utilise this feature for distributing information throughout its workforce in a very efficient and not to mention, extremely cost effective manner.

Visit if you want to know more on the in-depth details of this feature.

3. Customer collaboration

Twitter may also be a portal for a business to customer relationship.

Having a team on a dedicated Twitter account committed to interrelate with customers may be used to communicate with clients who are in search for an audience with the brand they are following.

Let’s say for example that a customer is having a problem of some sort with the product of your brand and tweets about his or her problem to you.

You may then interact with this customer to help out and this relieve some strain on customer service hotlines.

This is a very effective way of helping out customers with their issues whilst at the same time spreading information among others with the same problem.

It is very efficient, effective and at the same time really cost effective.

I think it is safe to conclude that Twitter is indeed a great tool for collaborating within a business or group.

It provides an easy way to communicate both internally within a definite community and externally to reach out and interact with customers and patrons.

Author biog

Vanessa Parks is a freelance systems analyst with five years of solid experience. She has been an advocate of cloud computing and collaboration with Datacom for improved work efficiency and performance. She also has a passion in dancing, cooking and playing golf.

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