Guest Post: 5 mobile app design blunders & ways to avoid them

by Tejas Jasani, CEO with The App Guruz

A whopping 78 per cent of Facebook users in USA primarily access the social network from mobile devices. The trend is already obvious and clear that mobile devices are steadily going to be the primary access points for diverse web needs and apps. So developing mobile apps that perfectly address the capabilities of varying mobile devices and user preferences is important. While developing mobile apps there are some common blunders to avoid. Here’s my list of the five most common design blunders when designing a mobile app.

1. Figure out the cost of development

Development cost is inevitable factor that makes a business decide for funding a native app development or choose web platform.

While native apps on mobile platforms will provide unmatched inroads to users, most of the time it is regarded as a little expensive alternative to mobile or responsive websites.

Naturally a competitive budget with maximum features and functionality of ease will be the key to make clients decide in favour.

How to avoid

The design fundamentals should address the application for multiple operating platforms. In this way you can make a cost advantage for an app that is targeted for various platforms.

Do not over define functionality in the design because it leads to more development time and increase cost overburden.

Use established APIs and tools as much as possible to reduce project timeframe and save cost burden.

2. Keep in mind that mobile means smaller

While developing an app here at the mobile development company- The App Guruz, there few device-specific things that you should keep in mind.

In screen size, memory size and input methods, mobile offers a smaller and very delicate feature set that has to be addressed in app development.

How to avoid

Do not oversize or undersize the hit area while designing an application for a typical touch screen interface. Take account of the width of a finger which is normally 1.6 to 2 cm wide.

Make a design that makes the app utilise minimum cache memory.

The screen is smaller, so do not clutter it with unnecessary things. Optimise viewing on various screen sizes.

3. Don’t forget available mobile functionality

Mobile devices vary in feature set and functionalities. As much features and functions of the device can be addressed and made ready for use by the application, it is better for the users.

Making an app design that gives exposure to full functionalities of device is most important for the success of the app.

How to avoid

Remember that mobile have many functions like GPS for route planning or calendar integration. So exploit mobile abilities.

Follow examples of most feature rich and advanced apps on various platforms and niches.

4. Don’t leave users hanging

Loading time, speed and functional ease are some of the important concerns for mobile users.

An application that takes a lot of time to load its pages, poor in speed and functional ease is straightforward avoided by users.

How to avoid

While the page is loading do not show a blank page as it often makes users think that the app is not working. You can show a loading sign, a fun animation or simply a progress indicator.

Optimise loading speed by slimming down heavy and complicated files.

Optimise within-app navigation to provide highest ease in various mobile devices.

5. Don’t avoid sharing options

Finally, a developer must provide social sharing options as this would help the app to become more popular.

Making a good score in a game app and then sharing it via social media may seem lucrative. Similarly making a purchase in a shopping app and posting a ‘Like’ for the brand can be done through the sharing options itself.

How to avoid

Let users avail the option of connecting to the app through their social networking ID, so that they can seamlessly share anytime they wish without needing to register again and again.

Ask your users from time to time to rate your app and share it socially. But do not do it too frequently to make it a nuisance for them.

Author biog

Tejas Jasani is a founder & CEO of a mobile app development company named The App Guruz. His major focus is on how to improve mobile users’ smartphone experience through development of mobile games and apps. The company has offices in the USA and India.

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