by Ezequiel Ortuno, founder of EZQ Consulting
Develop an app that helps your business reach out to a wider audience and at the same time explores a new way of your marketing your products and services? Sounds a great idea! But, have you worked out the key differences between your Android and iOS users yet? One person using an Android device and another using an iOS device like the iPhone clearly indicates that both have different likes and preferences. Your app design and development must balance the needs of both Android and iPhone users and this is what can help your app succeed. So what are these differences? Let’s take a look …
iPhone (iOS) users are more affluent than Android users
Let’s begin with a point that may or may not be debatable. It maybe the case that iPhone users in general are better off financially when compared to Android users.
Whilst one might debate this point, what cannot be denied is that the iPhone is expensive and there are plenty of affordable options as far as top-of-the-line Android devices are concerned.
The fact that iPhone users are buying this expensive phone means they have deep pockets. You can use this fact to your advantage.
Younger users favour Android over iOS
A survey by Pew Internet and American Life Project came out with some interesting figures: – 43 per cent of respondents in the age group 18-24 used Android, while 31 per cent used the iPhone.
Plus 40 per cent of respondents in the age group 25-34 used Android, while 34 per cent used the iPhone.
This means a large percentage of app users who will access your app from their smartphone devices (especially Android devices) will be young and the design of the app must reflect that if it caters to this audience. It must be trendy, yet immensely functional.
Pessimisms vs optimism
This one is a subjective difference and if push comes to the shove, it can veer either way. While Android users are likely to be pessimists, iPhone users are optimists (according to Hunch).
If you are planning to cater to the optimists, you’ve got to make users believe (especially the pessimists) that your app really has a whole lot going for it and will add value to their lives in some form or other.
iPhone users more loyal than Android users
The fact that the iPhone users are more loyal to their smartphone devices means they have an affinity towards the iOS as well, which essentially runs their phone.
The problem here is many of them admit to ‘blind loyalty’, but I’m not entering that debate here.
This isn’t to say Android users aren’t loyal to their OS, but when it comes to “passionate, no holds barred, unquestionable loyalty,” they are nowhere when compared to iPhone users.
So how does this knowledge help you in your development efforts?
Try aiming for native cross platform mobile applications. This way your app taps into the native features of both iOS devices and Android phones; a win-win for all users.
More mobile shoppers on iOS than Android
There is no doubt that Android has more total users when compared to iOS, but when it comes to mobile commerce (m-commerce), then iOS leads as far as commerce transactions are concerned.
It is users on their iPhones and iPads that are more inclined to buying products online. I touched upon the affluence of iPhone users with my first point, and this is just one reason why we are seeing more iOS users make m-commerce purchases as compared to Android users.
As a business, you need to factor in the tendency of iOS users to be active mobile shoppers and see how your app can make money from this behaviour.
iOS users are more tech savvy than Android users
A large percentage of iOS users are early adopters of mobile technology as opposed to Android users. This means iOS users can be classified as more tech savvy than their Android counterparts.
Agreed this is another debatable point [Too right – Ed.], so let’s just go deeper into this differentiation and say Android users are tech savvy, but more pragmatic in their approach.
iOS users have the financial muscle to try new technologies when they enter the market. This is why they usually are described as tech savvy.
Does this have any bearing on your app? Yes, offer users a practical app that also has something for the tech savvy users.
They’ll like a user friendly app
I’ll end this article with a similarity and not a difference …
Focus on the user friendliness of your app and you’ll have both users covered. Think about the differences of user behaviour but don’t allow this thinking to dominate your app development strategy.
Make sure your concept, UI and UX is top notch and you won’t have to worry about these differences.
Ezequiel Ortuno is the founder of EZQ Consulting – a Houston based mobile app development firm offering exclusive mobile apps and web design services to businesses. The firm works closely with clients for their marketing strategies to maximise their business growth and ROI.