Guest Post: Android is conquering the tech world

by Kate Merzlova, a frequent GoMo guest blogger now with Nasty Creatures

By 2020, there should be around 75 billion devices connected to the Internet. And in my opinion, it is highly probable that Android will be installed on most of them. Moreover, these devices will be not only smartphones and tablets but also various non-mobile devices such as gadgets; cars; robot assistants; and automated home control systems. Created back in 2003, Android has outgrown itself smartphones and tablets, and become the most popular operating system on the planet over ten years. Thanks to Google’s efforts, more than one billion devices are working using it now. By 2011, Google had launched Android@Home and the operating system [OS] gradually – by trial and error started to penetrate into new areas and connect independent gadgets. And this trend is unlikely to change.


The first commercial smartphone based on Android was released in 2008 in the shape of the T-Mobile G1 (also known as the HTC Dream).

This smartphone was a slider with a physical keyboard – the exact opposite of iPhone 3G.

The first version of Android was heavily criticised for the lack of many important functions as well as third-party application support.

However, it was praised for its openness and its integration with Google’s services. Five years later, Google’s Android now takes some 80 per cent of the mobile operating systems market.


The Google Nexus 7 was not the first tablet based on Android, but it certainly was the first truly breakthrough device and a good alternative to the iPad.

In the last quarter of 2013, Apple’s share of the new tablet market is expected to have fallen below the 30 per cent mark.


Smartwatch sales are now booming. New gadgets are being presented the whole time, and they seem to be almost everywhere.

But the first experiments with the current form factor began back in 2011 when WIMM Labs created a stylish watch running Android called the WIMM One.

The gadget was so cool that in August [2013], Google bought the startup – and now the developers of WIMM One are working on a new ‘smartwatch’ intended to really stir up the market. We should see it in a couple of months.

Media gadgets

Already by 2010, Android had ceased to be the only a mobile OS and began to appear in the media players; netbooks; MP3 players and even professional headphones.


Apple, Google and Microsoft are currently fighting over the multi-billion dollar home entertainment market.

For a couple of years everyone has been waiting for a rival to Apple TV and the Microsoft XBox One was released last month [November 2013]. Meanwhile the Google platform has quietly been there for three years.

The Android-based Google TV shell was meant to make smart TV look really smart. However, it seems that the company has not received wide support for it and recently lost interest – preferring to make a bet on its Chromecast instead.

Smart spectacles

Google Glass is perhaps the most important gadget of the year, although it is only still available to developers.

Hypothetically smart spectacles will prove to be the basic form factor of personal devices for ten years ahead.

According to Sergey Brin, Glass will tear people away from the screen of the smartphone and overturn a general idea of augmented reality and interaction with information in everyday life.


Being deprived of a large fiscal financing, The USA’s NASA has been looking for ways to reduce the budget.

In spring the agency created and launched three PhoneSat satellites priced at only $3,500 each.

The reason for such a radical cost reduction? The devices used Android and were based on Nexus One and Nexus S specs.

PhoneSat gave scientists a pretty bad pictures of the Earth and quickly burned up in the atmosphere, but for their primary mission was completed successful.

They showed that low-cost solutions are possible and NASA will continue its experiments with Android.

Home gadgets

Samsung is beating its competitors not only on the mobile battlefield but also on the market for ‘smart’ and energy-efficient household appliances.

The best offering of this year is a very large fridge with a touch screen and support for Android. [Oh, no … not the connected fridge again – Ed.]

However, so far it looks pretty strange. For $3,999 you get access to Evernote on your refrigerator door, and nothing muchmore.


Another boom during 2013 has been a new user interface based on Android for cars.

Three years ago the operating system was first used in Roewe 350 model, and Saab presented innovative IQon management concept.

However, now has become the norm. For example, an updated Renault Clio uses Android.

Author biog

Kate Merzlova is a frequent guest blogger for GoMo News and is currently a digital marketer for mobile company, Nasty Creatures and specialising in Android app development plus digital publishing for enterprise and small business clients. To read more information about her team, follow them on Twitter @nasty_creatures. And remember … We’re nasty only to competitors!

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