by Mark Hay, CEO with HSL Mobile
With the recent proliferation of mobile devices in the workplace, a mobile strategy is critical for every business. A recent survey from Informa revealed that 62 per cent of Fortune 500 companies are using mobile communications with customers and employees to increase productivity, speed and responsiveness. With a range of mobile communication platforms available, businesses require an enterprise communication strategy which is effective at reaching users at the right time, is secure, and is used by everyone. BYOD however is making this more challenging for enterprises.
The more applications and devices that enter the workplace as a result of BYOD, the more complex the company communications channels become.
As more millennials enter the workplace, this is only set to increase, and the larger the enterprise, the more complex the systems.
One reason for this is security and privacy concerns – how to protect enterprise data and communication systems, without impacting the improved efficiency and productivity that the right tools can offer?
Personal devices, generally speaking, do not have the level of security and privacy that enterprises demand.
The recently exposed security flaws in WhatsApp are a case in point, demonstrating a reliance on the security of third party messaging applications that are not held within the company firewall – this does not meet enterprise’s exacting security standards.
Another key enterprise requirement today is finding a solution that can support the company during mission critical scenarios.
There are a number of critical scenarios that require getting a message delivered, either to an employee, customer or specific supplier.
If there is an IT system error that requires immediate attention, alerts must be sent out to engineers to request that they attend to it as quickly as possible, ensuring the error has minimal impact on the business.
By alerting the relevant team as soon as an error is flagged, business continuity is maintained before a small error becomes a huge issue.
This not only ensures that customer satisfaction is maintained but reduces any impact on employee productivity. Such alerts are crucial for any business operating complex IT systems.
Take, for example, the banking and financial industry.
With its legacy IT systems causing high profile outages that make headlines – with customers left without the ability to use their credit cards, access accounts at ATMs or log on to online banking sites.
Building effective and automated alerts around these incidents minimises the impact it would have on the business.
Yet these systems have to be secure and work regardless of BYOD trends.
As any business operation can be affected by unexpected events such as natural disasters or adverse weather conditions, businesses need to make sure they minimise that impact.
Businesses need to select a universal technology that cuts through the security and complexity issues caused by BYOD, yet is still effective enough to be reliable during business critical situations – and SMS can meet this criteria.
Anyone with a mobile device and SIM card can receive an SMS, regardless of the type of device or their mobile network operator.
Furthermore, SMS is the last service to go with a limited network signal – making it the most widely accessible form of communication in critical situations.
Yet despite the plethora of communication solutions available, a messaging service which combines both SMS and IM remains the most reliable and secure form of communication capable of reaching everyone, regardless of device and location, yet meeting enterprise demands of security, privacy and immediacy.
Mark Hay is CEO/CTO of HSL Mobile, the business he founded in 1999. Mark’s world is that of telecommunications, the Internet and IT where he delivers highly reliable communication services through sophisticated distributed systems. A software engineer by profession, Mark has studied computing at the University of Abertay Dundee and business at Heriot-Watt University.