by Gabriel Ghavami, CEO with the GO MO Group *
People discuss the traditional web as the default and the mobile web as a side note. This situation, however, will be reversed in the near future. The previous ‘one desktop computer for each family’ is rapidly being replaced by the much more personal individual smartphone for every person. This means that the mobile web will soon be the default language – but great on-line nations like Sweden are lagging far behind. Can a fundamental stable platform lead to competitive advantage in the long-run?Sweden, the great on-line nation with all the capacity in the world fails to follow the mobility trend (marketing and mobile web) still falls far behind the leaders in the mobility movement.
Big spending and great efforts have been spent on traditional web over the last decade(s).
Sweden is not ready for another ‘change’. It is also a matter of ‘old against new’. A traditional web culture is well established and hard to disrupt.
Consumers are asking companies shift gears they are asking for a paradigm shift, big corps must GO MO(bile) or die basically. Mobile media is here to stay.
Reality for many companies is that the web-only strategy is ‘yesterday’s news’ – the consumer is looking for companies via desktop/laptop and mobile web devises.
Uncomfortable or not, a company without a mobile strategy is a company with no strategy at all.
USA is the leader
North American companies have a history of being able to react to change.
These companies are usually enthusiastic to follow trends and this enables a more precise and modern marketing strategy. They become leaders.
Swedish companies on the other hand tend to be followers, and many business decisions are not based on changing business climate, leaving the entire country far behind its global competitors.
The future may be bright after all
Swedes have a great understanding for using the web to simplify their everyday life.
A deep-rooted web tradition, with great developers and a great sense for digital media, will help too.
A fundamental stable platform might give Swedish companies a competitive advantage after all.
The paradigm will shift and once it does, here at GO MO we are confident that Sweden will become a dominant player in this marketing segment too.
We hope to be a big part of that evolution, too.
Large corporations must GO MO(bile) or die!
Author biog
Gabriel Ghavami, CEO with the GO MO Group, is a proficient and driven entrepreneur with ten years of experience in free enterprise(s). Currently, he is operating from his hometown in Sweden. He has a BSBA in marketing and finance from Hawaii Pacific University. After spending some time in New York, he picked up on building great businesses concentrating on sales. He has a track record building great companies in various markets. Today Gabriel is focused on business opportunities within the mobile media segment. “This opportunity in mobile-web combined with my experience in sales is the winning concept,” Gabriel says.
* The GO MO Group is not associated with GoMo News in any commercial sense.
Hi GOMO.
I own a swedish local company, and one question that i have is this:
Is the reason Sweden is lagging behind the price and the length of the production?
Or is it something else?
One more question: is responsive design better?
R.
Dear Rafael,
Appreciation for reading the article.
Lack of experience combined with length of production is two major factors, besides the ones mentioned in the article.
Responsive design is a easy way out. Responsive design does not consider “mobility” and functionality. It is “design” only… The purchaser behaves different when browsing via a mobile device.
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