A chance for mobile network operators to recoup their LTE Investments
by Michael Tessler, CE with BroadSoft
Deploying LTE is the highest priority for many mobile operators today, as they have made significant investments in their LTE networks – ranging from acquiring spectrum licences to the actual build out of their networks. Now mobile operators are turning their attention to strategies to increase revenues and monetise this investment. At the same time, enterprises are seeking mobile, ubiquitous and simple-to-manage communication services, creating a nice cross point for mobile operators to recoup their LTE investment while enabling the ‘New Mobile Enterprise’.
Demand: mobile, cloud & unified communications
The demand to enable the New Mobile Enterprise is being driven from front line workers and solo contributors, and is rapidly spreading up the organisation.
Individual workers find they are more productive working from anywhere, with requires access to their preferred communication service from their preferred device, whether that is a laptop, tablet or smartphone.
“MNOs are best positioned to meet the demands of the New Mobile Enterprise”
Whilst almost every type of worker can be considered ‘mobile’ to some extent, and whilst the user experience of mobile improves as higher bandwidth networks become available, this desire to work on mobile seamlessly in the workplace will increase.
The trend of enterprises moving their communications services from their networks and devices to the cloud is well documented, but they are also looking to extend these benefits to better incorporate mobility.
Nearly three in five (69 per cent) of respondents of a recent survey conducted by BroadSoft identified that ‘extending business applications to mobile devices’ was one of the top three UC services deemed to be critical for the workplace.
Our findings mirror a 2012 Infonetics Research survey on enterprise plans for Unified Communications (UC), which revealed that when choosing a Unified Communications solution, 71 per cent of respondents view mobile device integration as ‘very important’.
Powering the New Mobile Enterprise
The greatest opportunity for mobile operators is to help lies in enable enterprises to adopt and migrate their UC services into the cloud and mobile environment, while creating single communications service subscriptions that address existing IT silos.
Through a single subscription for employees, enterprises can drive down both telecommunications costs and management complexity.
The cloud offers a unifying path that enables mobile operators to provide a consistent and seamless experience to end-users when they access their communication services from any device, thus creating a simplified solution to meet the needs of the New Mobile Enterprise.
Synchronising communications within a single cloud-based account also enables the seamless integration across all communications channels such as instant messaging, texting, voice mails and conversations, all of which can now be accessed on a variety of devices.
This critical capability is a must-have requirement for enterprises with a high proportion of its workforce considered ‘mobile’.
Other compelling, revenue-generating calling features, such as one number service that follows employees anywhere, reduces enterprise IT complexity, while improving both customer service and employee satisfaction.
The time is now
Mobile operators are best positioned to meet the demands of the New Mobile Enterprise.
Industry experts recognise that mobile operators have more technical resources than individual enterprises, and these service providers are far better positioned to help enterprises create cloud-based unified communications solutions.
Operators can also deliver the superior quality of service enterprise users expect in their communications services.
Thanks to this growing demand for mobile unified communications coinciding with the build out of LTE networks, industry experts such as Gartner predict that by 2016, 75 per cent of mobile Unified Communications solutions will be integrated into the enterprise telephony infrastructure.
By offering enterprises a feature rich menu of value added UC services, mobile operators have the opportunity to increase their margins and accelerate their ROI from LTE build outs.
But service providers must act quickly to outrun the competition by being early to market.
The wider global availability of LTE service in the near future will improve the value proposition for Unified Communications, but mobile operators need to stake their claim today by offering these services to the New Mobile Enterprise.
Michael Tessler is president and CEO with Broadsoft. He brings over 20 years of business strategy and technology experience to his role as co-founder. As CEO, BroadSoft, Michael is focused on bringing advanced carrier-grade communications systems to service providers worldwide. At Alcatel USA, as vp of engineering in the Celcore organization, Michael was responsible for all product development activities for several product lines. Prior to Alcatel, Michael held numerous senior management roles at Nortel and founded and led a services development business unit that helped local exchange carriers build and deploy advanced services on their digital networks. Michael was a recent winner of Ernst & Young’s Entrepreneur of the Year.