by Elizabeth Phillips, a freelance writer
The great thing about my work as a mobile marketer is that I can do my job anywhere, anytime, with my smartphone. The bad thing about my work as a mobile marketer is that I can do my job anywhere, anytime, with my smartphone. It’s incredible. The pace is nonstop, 24/7. And the tools … there are so many out there. So many great ones! There are a few not-so-great ones, too. However, mobile marketers don’t have time to mess with an app or other tool that isn’t intuitive, comprehensive and dependable. Many are free or low-cost, too. Here are four I consider keepers: -
When you basically live your business life on your mobile device, it can get pretty crowded. With Android AutoClean, I schedule cleans of my device regularly to avoid slowdowns.
I also can move an app or document to my SD card with a single click. The maintenance also boosts my battery life.
For the mobile marketer: Your device startup time will also improve with AutoClean maintenance. Hey, every second counts, right?
Mavenlink is a building block for business management. Easily integrated with Google Apps and QuickBooks, this free app is a clearinghouse for your budget, travel/entertainment expenses, and work tasks.
I’m able to track labour time, send invoices, and see how well I’m sticking to my budget.
For the mobile marketer: It’s so easy for me to update my clients and my teammates with this app, and I can share documents in a flash.
MailChimp roots for the little guy. It’s free if you have no more than 2,000 subscribers.
So the startup cost for your email marketing campaign for your startup company is: Zero.
You also get tips from MailChimp on how to expand your subscriber list, and awesome, easy-to-use email templates.
For the mobile marketer: MailChimp’s templates are mobile-friendly; more people all the time access their email from mobile devices, so you wind up looking like a champ, not a chimp.
Verizon Digital Voice [USA only]
Cool phone features are one thing. When you have the ability to manage them online? That’s even better.
I can have calls forwarded to my mobile phone with Verizon FiOS Digital Voice. I can also change rings for different callers, so I can filter personal, client and colleague calls.
For the mobile marketer: Get a text message on your mobile phone when you get a voicemail on the land line, with the audio file of the message. You can also set up an email alert for voicemail.
If I had to start from scratch (don’t even think it!), I’d want to have these four apps on my side.
Elizabeth Phillips is a freelance writer and former business professional who enjoys writing about business and technology-related articles. She can be found productively writing from home in Philadelphia, USA. She welcomes your
feedback at elizabethphillipswrites at gmail dot com.