by Michal Dorner, a writer working with bingoonmobile.co.uk
When it comes to mobile app successes, the gambling sector is the perfect example. While creating real value for customers – allowing them the convenience of being able to place bets on the move, gambling companies are making real revenues if they execute their mobile strategies effectively.
For example, Apps World Europe is one the top multiplatform app events, and is running in London this week [October 2013].
You can visit this event and learn much more about how you can gain from this explosive new trend.
One of the leaving app developers in the UK, Mubaloo, spoke to the Apps World Europe blog.
This company has designed apps for many of the major players in the mobile gambling sector and had a lot to offer about how the industry has grown and how major brands are taking advantage of this very lucrative new channel.
The UK is the world’s hub for online betting and gambling operators, which has paved the way for Mubaloo to be at the forefront of the emerging mobile betting industry.
The UK has clients from around the world, and its companies are frequently market leaders in other countries such as Italy.
One of the industries which has benefited significantly from the rise of mobile gambling is the bingo sector.
Over the past year, we have seen loads of bingo operators launch mobile sites.
Many of these sites offer no deposit mobile bingo and you can find out which ones in particular offer these generous offers on bingoonmobile.co.uk.
Some sites do not offer a no-deposit bonus, but do offer an amazing deposit bonus. Bingo Hollywood is one such site, offering all new players a 300 per cent first deposit bonus.
Mobile did not accelerate quite as fast as many people had expected within the gambling sector, as many of the earlier apps did not offer much in the way of uniqueness or brand identity.
Instead, many of the mobile platforms could only be described as mediocre versions of their desktop counterparts.
John Mapperson, one of the main figures in Mubaloo’s team, commented, “Mobile gambling has been tipped to take off several times over the past decade, and although – under the radar to most observers, operators have taken, and continue to take, significant revenues through Java apps on small screen featurephones.”
However, although the technology might have taken longer to get into full swing than initially anticipated, the nature of gambling and better is perfectly suited to mobile experience.
Also, according to a research study released by IHS Screen Digest, revenues for the UK mobile gambling sector doubled in value between 2009 and 1010 to £41 million.
Since the launch of the iPhone in 2007, gambling firms such as Ladbrokes, William Hill and Betfair have started taking proper advantage of this new channel, with regular reports of multiplying revenues and lots of new users.
These days, the availability of 3G/4G networks, Wi-fi and intelligent large screens on tablets and smartphones has allowed developers to provide engaging mobile applications which bring exciting action to players regardless of where they are.
Regulatory issues are never far from the gambling industry and some people are concerned that regulatory constrictions, from both app stores and government, could stifle the growth potential within the mobile industry.
The team at Mubaloo work with the mentality that the development and technological advances will country the legislative pressure.
Mapperson added, “The gambling industry is used to regulation, and the operators understand they need to be just as responsible with their mobile apps as with high street stores and websites.”
Michal Dorner has studied media technology and Philosophy of technology at
the postgraduate level, and he has taught Media Studies. He writes about
mobile Web trends and blogs for bingoonmobile.co.uk.