What’s this now?
It’s a free application for iPhone that maintains a database of “happy hours” and other deals in bars all across America. It’s hooked up with Google Maps, so you can search for the nearest bars and deals in your location. The app also has a pretty nifty social aspect to it. Users are encouraged to add any bars they find, along with reviews and details of the happy hour. So the actual database and deal information is maintained and updated by the userbase. The core information is maintained by the developers, but the social aspect means that more off-the-beaten-track locations can make it to the list.
The developers of the app, APPSolute Media, provided the underlying mapping and application work. Lush Life Productions does a lot of social media work with the liquor industry, so it brought in the connections and the social aspect for the app.
What we think?
Even the promotional material for this app treads a fine line between being cash-sensible and being a rummy. If you’re pushing an alcohol related application, then asking your target audience if they are “in desperate need of a drink?” doesn’t come across as hugely responsible.
Quite apart from that, this is actually a pretty cool app. It allows you to filter the search results by what kind of bar you’re looking (eg. neighbourhood, hipster, after work, singles, etc.), and whether you’re looking for deals on booze, food or both. It even narrows it by the day and time that you want to go drinking at. If you’re looking for a cheap drink with friends, this is a good app to have. Hey, it’s free to download. Why not? It’s like it was designed for students.