Hardee’s mobile site and campaign

I have to be honest – I have never heard of Hardee’s and I have no idea what a Biscuit Hole is –but it sounds like it has so many calories in it I wouldn’t be allowed to even look at it.

To cut a long story short the food start has gone social media mad with a Twitter and Facebook site and added mobile. I checked out the mobile site and its very simple.

It’s more a tool for education on the food and what you eat. I surfed on every page over and over and not one mobile advert appeared. This is strange as the PR brags some kind of mobile advertising effectiveness study!

What we think?

Simple, clean site. Easy to get calorie information and town load time was very quick (1.5 secons) on a N95.