Hardee’s mobile site and campaign

hardees-mobile site

I have to be honest – I have never heard of Hardee’s and I have no idea what a Biscuit Hole is –but it sounds like it has so many calories in it I wouldn’t be allowed to even look at it.

To cut a long story short the food start has gone social media mad with a Twitter and Facebook site and added mobile. I checked out the mobile site and its very simple.

hardees mobile site calorie counter

It’s more a tool for education on the food and what you eat. I surfed on every page over and over and not one mobile advert appeared. This is strange as the PR brags some kind of mobile advertising effectiveness study!

What we think?

Simple, clean site. Easy to get calorie information and town load time was very quick (1.5 secons) on a N95.

About Bena Roberts

GoMo News Blender 28th February Mobile World Congress at Marmalade http://gomoblender.eventbrite.com GoMo News Lounge 26th February Mobile World Congress email me for an invite
This article was published in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Web, mobi sites, mobile news and tagged . Bookmark the permalink.

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