Has E-Plus gone mad? Introducing Kandy Mobile prepaid card for kids
OMG or O.M.G as plastic kids would say it in today’s crazy world where my 11 year old neighbours children dress like they are 19.
OK – I am not going to vomit a load of verbal crap on the state of the nation –but please.
NO REALLY – PLEASE –
Kandy Mobile.
What is it and what does it cost?
It is a new mobile prepaid card for children.
Yes.
Kids in Germany. It is a low cost tariff for EUR 19.95 plus EUR 10 staring cost (included) and a so called “sicherheits paket” (security packet).
OK Brace yourself what is this security packet?
Well it a return call service to parents – even if there is no call credit (OK – that is not so bad and in Italy with TIM that was the most popular service ever last year).
Then it is the ability to control or cancel kids from ringing hotlines or getting mobile services (cough).
Cough!?
Why am I coughing? Well on Jamba in Germany there is a service that cancels out this „control“ service for that costs the price of an SMS – and kids that want content WILL get it.
Not only that - I am the mother of a five year old that wants an iPhone for Christmas and can beat mummy playing Buzzing Bees even with his eyes closed.
But what really raises my temperature the most is the name. Kandy Mobile. It sounds like a porn movie more than a kids service. What a terrible name – what on earth was E-Plus thinking?
More: www.kandymobile.de
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3 Responses to “Has E-Plus gone mad? Introducing Kandy Mobile prepaid card for kids”
Bena,
the name “Kandy” is obviously derived from the German proverbial term for mobile phone, “Handy”, and the intended user group, “Kids”. It actually makes a lot of sense.
Comment made on October 20th, 2008 at 11:05 am[...] 19.95 plus EUR 10 staring cost (included) and a so called “sicherheits paket” (security packe Source Blogs about [...]
Comment made on October 20th, 2008 at 11:13 amTweens are the last frontier for mobile companies in terms of net additions, However, most companies overlook the basic fact that the handsets are bought by the parents (according to our mobileYouth research), so unless they’re targeting the upper teens with more disposable income, they will come unstuck.
Comment made on October 21st, 2008 at 9:00 pmLeave a Comment