Having a ball with text-based campaigns and content
Rating: hey, pizza face
By Annie Turner
iLoop Mobile, a technology and services company for interactive, text message-based, mobile marketing and mobile content distribution, has announced that Ball State University (Muncie, Indiana, apparently) has deployed the mFinity platform. The platform is deployed and billed under a web-based application service provider (ASP) licence agreement or as a server appliance.
The university’s Center for Media Design (CMD) will integrate the platform into its broader research programme to exploit its ability create, connect and control SMS campaigns and content distribution. Future research will explore advertising formats on different mobile devices, a metropolitan information alert service programme, mobile incentives and a social networking programme with Second Life.
The first Ball State research campaign using mFinity was a test study involving college students, based on a mobile coupon campaign with a national pizza franchise. I’d imagine that was a no-brainer. Do students eat anything else?
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