Rating: Increasing reach through mobile & social networking
Heal’s, the popular furniture store, is partnering with affiliate network, Rakuten LinkShare UK to pump up its brand in the run up to Xmas. Naturally, the company intends to capitalise on the current biggest tech trends: – mobile and social networking. To take advantage of the mobile channel, Heal’s will be using online-to-offline apps such as Vouchercloud as well as O2 Priority Moments loyalty product. The latter should utilise location awareness to drive nearby consumers into stores.Shopcade will provide Heal’s with social networking interaction as it taps into Facebook – letting users recommend products to their network.
Heal’s wants to align itself with publishers that will not only drive sales, but also echo the brands’ values and heritage.
As such, lifestyle and content curation publishers including mytrouvés and Furnish.co.uk will help Heal’s drive pre-Xmas sales.
Andrea Warden, CEO with Heal’s commented, “We wanted an affiliate network that was focused on communicating not just our products but also our brand values, as well as providing an online shopping experience that customers will enjoy.”
“The targeting that affiliate marketing offers allows us to understand our customers’ tastes, and so direct the right consumers to the right products.”
Anthony Quinn, director of Advertiser Services at Rakuten LinkShare UK commented, “Heal’s launch on the Rakuten LinkShare UK network is aligned with their ambitious plans for the future.”
Rakuten LinkShare UK recently reported a 65 per cent growth in sales through its network in Q2, and Heal’s is aiming to tap into this growth to drive sales nationwide.
Rakuten LinkShare’s clients include many of the UK’s retailers such as Dorothy Perkins, Evans, French Connection, Miss Selfridge, Monsoon, Republic, Superdry and Topman.