Rating: Email has got to work when RIM finally releases
Well, at last RIM‘s CEO, Thorsten Heins, has finally thrown some light on why he is waiting until after the crucial Xmas  sales period to finally release the BlackBerry 10. It’s got to work properly. Period. In true RIM fashion, the company uses the phrase ‘achieving Lab Entry’ to try to convey this message. Pure jargon, of course. But what we think the BlackBerry maker means is that some 50 mobile network operators worldwide have agreed to conduct testing with RIM to ensure its fabled push email system will actually work. BlackBerry 10 is a completely new OS – so it’s not like simply releasing up upgraded version of an existing email client. We’re not 100 per cent sure on this but unless you get BIS or BES working on the BlackBerry 10, you wouldn’t get access to BBM (BlackBerry Messenger) either. Are we wrong, anyone?
Anyway, BES (BlackBerry Enterprise Server) is for corporates running their own server software and BIS (BlackBerry Internet Service) is for everyone else including consumers.
Now if RIM gets those two clients wrong on the BlackBerry 10, then people’s email services will start falling over – hence another PR disaster for RIM.
The fact that a total of 50 network operators (or carriers as they prefer to call them in North America) have signed up and let RIM’s technicians into their test labs is definitely a ‘milestone’ as Heins describes it.
Here at GoMobile Towers we don’t know anyone with a RIM PlayBook but as far as we can gather, these tablets are still without BES or BIS clients. Because they are using a version of BB 10. Again, are we wrong?
All this testing takes time but RIM does appear to have hit its own target of reaching 50 operators by October .
Heins still talks in terms of a commercial launch of the BlackBerry 10 by “the first quarter of 2013.” That sounds very much like a MWC Barcelona launch in February 2013 to us.
RIM’s CEO also adds, “Our developer teams are continuing to generate momentum to bring a wealth of applications to BlackBerry 10.
Our enterprise teams have started to present BlackBerry 10 devices and services to our business customers.
And our engineers are fully mobilised to ensure that BlackBerry 10 launches flawlessly in the first quarter of 2013.”
Heins is being extremely careful in protecting the RIM brand which, let’s face it, is all about delivering emails safely and reliably.
So, he can’t do a Microsoft and release a product; wait for customer feedback; and then fix the bugs.
He’s simply behaving like an old-fashioned telecoms company and waiting until he’s sure BB10 works.