Here comes the NearbyNow Brides Dressing Room on the iPhone

If you don’t know… then you should. Weddings are amazing revenue generators. Do something with brides and you are gonna make money!

Hence this new iPhone application from NearbyNow simply rocks.

What is it?
Brides Dressing Room, the first wedding and bridesmaid dress locator on a mobile device, follows on the heels of the extremely successful Seventeen Fashion Finder and Runner’s World Shoe Shop apps. The Seventeen Fashion Finder, launched August 6, exploded in popularity to become the number one “Lifestyle” application on iTunes within two weeks. In addition, previous apps developed by NearbyNow are experiencing advertising click-through rates of between 15 and 25 percent, and conversion rates of approximately 10 percent – both significantly higher than published industry averages for mobile applications.

“NearbyNow is thrilled to add the top bridal magazine to our roster of iPhone apps for leading lifestyle publications,” said Scott Dunlap, CEO of NearbyNow. “Their content is beautiful, informative, and useful, and will be a tremendous help for brides-to-be. We look forward to delivering motivated consumers to Brides and their advertisers, and helping them understand how mobile shoppers drive purchasing.”
Download: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=331690056&mt=8   It works on both the iPhone as well as the iTouch.