OpenCloud commissioned survey has some big surprisesA new multi-national survey from YouGov commissioned by OpenCloud somewhat surprisingly reveals that consumers believe mobile network operator [MNO] video-calling services would be superior to existing OTT services. It seems that consumers perceive that video-calling offered by operators would outperform OTT apps. Despite the growing adoption of OTT apps – such as WhatsApp, Viber and WeChat, capable of providing video-calling, it would appear that consumers believe their mobile service provider is capable of delivering a video-calling service that better meets their needs.
All respondents, regardless of whether they use OTT video-calling services currently or not, were asked how interested they would be in video-callingse rvices from their operator.
37 per cent of respondents showed significant interest and, of those, 74 per cent would be interested in an operator provided app.
Mark Windle, head of marketing at OpenCloud, said,”The video-calling market is now up for grabs.”
He continued, “OTT services and operators’ Video-over-LTE (VoLTE) services will compete for their share.
“OTT brands have been successful in offering innovative video-calling, but with consumers appearing to believe that the network operators can now do better there is opportunity for them to regain some lost ground.”
Windle added, “Operators will need to address both perceived and actual levels of service innovation in a cost-competitive way in order to capitalise on this opportunity.”
Read the full Press release here.