Here’s our GoMo News round-up of the best mobile marketing and advertising news. Both Mazda and JCPenney are launching services and campaigns over mobile; Facebook is opening up more mobile advertising opportunities; and mobile marketing is being touted as the future of location-based services.
Mobile advertising is key for LBS
It’s being claimed that high-tech smartphones won’t be the spur that make location-based services a reality. After all, most phones currently being released have the technology required to run LBS. Kevin Dennehy over on GPS World explores the idea that mobile advertising will drive the success of location.
Increased mobile advertising opportunities from Facebook
Reported from the MobileBeat conference, it seems that Facebook is moving away from a “single app” model. In response to increasing amounts of mobile media usage on mobile social networks, Facebook will be launching multiple applications for smartphones – and claims this will help businesses and brands push themselves to mobile socialites.
Mazda gets mobile to sell used cars
Mazda has launched a major revamp of its “used cars” service. It used to be called ZZ+, and has now been renamed Mazda Approved Used Cars. But more interestingly, Mazda claims that 25% of its web browsing comes from mobile devices. So the car company is reinvesting a lot of money in mobile, including advertising and making the entire system accessible from a mobile device.
http://www.honestjohn.co.uk/news/buying-and-selling/2010-07/mazda-approved-used-goes-mobile
JCPenny goes mobile to target teens
Clothes retail chain J.C. Penney has gone strongly digital for its new Back-to-School campaign. The marketing strategy is tagging a lot of social and mobile elements, including placing ads on Apple devices through iAds and a dotmobi site at jcpteen.mobi. It will also send weekly text updates on what’s available in-store.
http://www.internetretailer.com/2010/07/14/penneys-back-school-campaign-hits-teens-all-sides
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