Hottest mobile advertising and marketing news: iPhone 4, Google, Millenial and coupons

Here’s the latest mobile marketing and advertising roundup from GoMo News. Motorola is taking pot-shots at Apple; Google is responding to pot-shots taken by Microsoft; FoneGigs launches an “ugliest phone” competition; and more…

Motorola can’t resist mocking iPhone 4

We thought that the negative advertising campaigns in mobile had finished with AT&T and Verizon. But now Motorola has taken out a full page ad, mocking the need to put a bumper case on your iPhone 4. Where will it all end?

http://news.cnet.com/8301-17852_3-20012030-71.html

Google responds to Microsoft’s Yahoo deal slam

Yahoo! and Google have signed a deal in Japan, where Google will power search and search ads for Yahoo! This caused Microsoft’s lead lawyer Brad Smith to come out strongly against it, declaring it “even more anti-competitive” than a similar deal Google attempted in 2008.

Now Google has come back, calmly pointing out several key differences between the two deals – which includes Yahoo! still managing its own ads and remaining a completely independent company.

http://www.eweek.com/c/a/Search-Engines/Google-Refutes-Microsoft-Rant-Against-Yahoo-Japan-Deal-156907/

Millenial Media gears up for 2011 IPO

As Quattro and AdMob were bought out by Apple and Google, a question many asked was “what about Millenial?” One of the largest mobile advertisers in the world, it has just answered the question itself. The company is powerful enough to compete directly with AdMob or Quattro, and it is speculated that it is readying itself for an Initial Public Offering next year

http://techcrunch.com/2010/07/28/millennial-media-ipo-2011/

Augme and Inmar join forces for mobile coupons

Mobile content company Augme delivers optimised content to mobile devices from pretty much any source, but specialises in tags and barcodes. It has announced a deal with digital coupon clearing house Inmar – they’ll be creating a service aimed at brands, which will allow them to launch “purchase-incentive” campaigns for consumers.

http://www.marketwatch.com/story/augme-technologies-collaborates-with-inmar-to-launch-innovative-mobile-promotions-for-new-cross-retail-consumer-brand-marketing-opportunities-2010-07-28?reflink=MW_news_stmp

Alamo uses nuAlerts SMS for local marketing

The Alamo Chamber of Commerce has launched its very own mobile advertising scheme for local businesses. Any member of the Chamber can use the scheme, created by nuAlerts, to send SMS about upcoming events or promotions to Alamo residents.

http://www.pr.com/press-release/251575

Ugliest phone competition celebrates mobile marketing

FoneGigs has launched an “I have the most outdated mobile phone” competition. It has created the competition to mark the growth of mobile advertising, and provide a swanky new phone for the entrant with the oldest, ugliest handset.

http://www.prweb.com/releases/2010/07/prweb4310534.htm