How mobile devices are changing search marketing

May 29, 2013
3:00 pmto4:00 pm

Webinar from Market Finder

Marin's Momberg to speak

Here’s a topic which could well interest many of our readers – the impact of mobile on search advertising. A webinar from Market Finder aiming to outline how mobile devices have dramatically changed the dynamics of online search. Speakers will include Rebecca Momberg  director of client solutions and strategy with Marin Software which just so happens to be sponsoring the event. The other speaker is Andrew Gerrard who is head of social business with Like Minds.

Smartphones now have a near 60 per cent penetration in the UK and by the end of this year a sixth of the UK population are expected to own a tablet.

The proliferation of mobile devices has had the biggest impact on search advertising since its inception.

In this webinar, Marin Software will present unique data about the future of mobile, using statistics culled from the Marin Global Advertising Index looking at differences and growth in clicks, CPCs, CTR and conversion rates across smartphones, tablets and desktops.

Join this live webinar to learn: -

- Strategies for building mobile campaigns from scratch
- How mobile campaigns are different from desktop search
- How to rollout Google’s new Enhanced Campaigns
- The importance of landing pages
- Whether or not you need a mobile site

Register here.

If you are unable to attend the live session, please register for the event and they will send you an on-demand recording.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
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