HTC decides to paint the Town gold rather than red

Celebrates the gold version of the HTC by painting London’s Shad Thames’ streets

um, puss - where did I leave my boots? Shad Thames?

In the UK, there a Xmas tradition of taking children to the theatre to see a special genre of play called ‘pantomime’. And one of the most famous of such pantomimes is the legend Dick Whittington. He eventually became Major of London but in his youth believed that the streets of London really were paved with gold. To celebrate the gold makeover of the HTC One, the Taiwanese smartphone maker decided to paint the town gold. Hence, residents on the iconic cobbled streets of Shad Thames in the heart of historic London awoke today [December 20th 2013] to find themselves the lucky recipients of a festive makeover. All to promote what HTC claims is the most awarded smartphone in the UK – the HTC One.

The stunt saw the Shad Thames’ traditional cobbles covered with a glistening gold walkway.

HTC obviously thinks that the one deserves a gold makeover [because it's worth it - Ed?].

Anyway, the company says its new HTC One in gold, “packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and

This latest addition to the family comes with all of the features of the standard HTC One, including HTC Zoe, HTC BlinkFeed and HTC BoomSound.

GoMo News wonders whether this is a dual SIM version or the standard single SIM model.

Anyway, the struggling smartphone supplier claims that has won international recognition for its stunning design.

In the UK, the gold model will be available mad High Street retailers Phones 4u and Carphone Warehouse as well as leading MNO [Mobile Network Operator] Vodafone.

We think fans are supposed to put the hash tag #streetsofgold in their tweets about this.

The residents of Shad Thames are wondering whether the gold will wash off because loads of rain is predicted for this Xmas period [2013].


In the UK, the phrase for going out and having a jolly good time is known colloquially as “painting the town red”.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -
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