A creative agency called ATTIK has rather proudly announced a new launch today with the iPad edition of The Onion satirical newspaper. It has created a game called Scion College Rebate Rally, which is built entirely with HTML5 compliant technology, and is playable as an interstitial advertisement on the app.
What’s the story?
ATTIK is a “creative” agency – it doesn’t “do” any particular type of advertising, but focuses on integrating all of the different marketing disciplines depending on what’s best for the current campaign. In this case, it decided that a good way to advertise the new Scion from Toyota (which is being specifically marketed to a younger audience) was put a game on a popular iPad application. The game will be appearing as an interstitial advertisement on The Onion iPad edition for June, and users can choose to either skip it or play it when it pops up. But when it DOES appear, it is a fully playable mobile game. You don’t need to link out to another site, or open an app. It plays right there on your screen.
Michael Greer, CTO at The Onion said “this is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting.”
What we think?