Rating: New opportunity for advertisers to engage with mobile users
HUNT Mobile Ads – which bills itself as the leading mobile advertising company for the Spanish and Portuguese speaking markets, has announced a new facility. This will allow advertisers to place sponsored stories in Facebook Mobile. The offering will enable advertisers and agencies to take advantage of new mobile ads products from Facebook – Mobile Sponsored Stories. This provides advertsiers with the opportunity to reach the majority of Facebook users (now more than 55 per cent of users use Facebook over their mobile phones).“Being able to offer Facebook Mobile as a media, allow us to add to our wide offer –’Social Mobile’, which is something all clients and agencies are asking for,” said Alejandro Sas, CEO with HUNT.
This new product is available for all mobile devices and enables consumers to see pages their friends like or to see posts published in pages they already like.
“Sponsored Stories are an interesting product we are able to implement in any country in the world,” Sas revealed.
This latest product helps brands to generate a stronger consumer engagement and re-engagement, HUNT claims.
Its introduction should also help to increase the number of fans that use Facebook from mobile devices.