iCrossing partners with JumpTap for mobile marketing
Rating: cross jumpin
JumpTap as anyone that reads GoMo News regularly will know is a white label mobile search provider. iCrossing is a digital marketing company that helps to raise the game of vendors, many of which are Fortune 500 companies.
What is involved?
iCrossing will provide its clients with ad-placements on mobile via JumpTap.
JumpTap will work with iCrossing to create and optimize mobile web sites for JumpTap’s Mobile Search Index.
From the press release:
“The mobile marketing opportunities are tremendous for businesses that deliver targeted and relevant information,” said Adam Lavelle, chief strategy officer, iCrossing. “JumpTap’s user-friendly platform and their ability to deliver contextual advertising on a granular level helps iCrossing clients find their customers, and helps consumers find the information they seek.”
“The combination of search and advertising in the mobile environment offers an unprecedented ability to reach customers with highly-targeted, highly-relevant offers,” said Adam Soroca, GM of Search and Advertising for JumpTap. “We are excited to help iCrossing, and their stable of premier advertising clients, use this effective new medium.”
What we think
JumpTap is moving away from its “only mobile operator” client approach and this will help the company leverage its position in the mobile advertising market with players such as adMob and Third Screen Media. This is necessary as the competitive stakes in the mobile advertising stake get hotter and every day nearly another ad-funded mobile agency enters the mobile arena.
Related News:
Leave a Comment