Idle screen company Celltick partners with GroupM in Asia for mobile marketing

by: admin Thursday, February 7th, 2008

Rating: take off in Asia

By Bena Roberts

Celltick is partnering with GroupM.

GroupM?
GroupM is a media investment company. It is the parent of the WPP media agencies. (So its very very big then).

Celltick has partnered with GroupM in Asia to push and develop a joint mobile advertising proposition.
They will cross promote the idle screen and GroupM will become the media partner for advertising inventory for Celltick’s LiveScreen.

From the press release
Emmanuel Allix, GroupM Asia Pacific Technology Development Director said, “Mobile is set to be the next growing channel for advertising and it is an important area of focus for us. As Mobile becomes a strategic direction for our company, GroupM is forging a series of alliances in the Mobile space to provide new opportunities to our clients and thus we are thrilled to embark into this cooperation with Celltick. We recognise that Celltick’s LiveScreen™ Media is a mobile advertising platform that our advertisers can use to achieve targeted mass reach on the mobile phone and we plan to exploit this opportunity on behalf of our clients.”

“We’re very excited about this partnership,” comments Stephen Dunford, CEO of Celltick. “GroupM has a major presence in the APAC region and its client roster includes many of the world’s largest brands. Through this partnership and others, we are working to create an ecosystem where mobile advertising can grow to reach critical mass.”

What we think?
Personally, I feel as though I am an ambassador of the idle screen. I have followed Celltick since it was launched and remember sitting in a hotel with Stephen Dunford and Nelson Bostock when he just joined Celltick talking about the issues of the idle screen and the success of Chameleon in Russia.

It really seems like years ago. For the best part of the two years, I have felt that Celltick has underachieved despite an early mover advantage. On top of that its SIM based solution was a headache for many operators.

Now the SIM issue has been resolved and this new partnership it seems as though Celltick’s time is finally arriving. Asia is hot, the WPP is where to be with advertising and inventory needs to be addressed – this new announcement does it all.

One Response to “Idle screen company Celltick partners with GroupM in Asia for mobile marketing”

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Comment made on February 8th, 2008 at 12:30 am