IM arrives in Russia

Rating: IM the next best thing to Vodka?

by Bena Roberts

Vimpelcom is a mobile operator in Russia with 48 million subscribers on its Beeline branded service. NeuStar provides a messaging solution for instant messaging (IM).

From the press release
“Our aim is to free up communications, and Beeline’s mobile instant messaging service will enhance our service offering and provide an exciting advanced messaging choice for subscribers to share experiences in real-time.” said Kent McNeley, Vice President of Marketing and Sales at VimpelCom. “We selected NeuStar because of its experience in delivering reliable, convenient and revenue-generating IM solutions. We wanted to work with a company who shares our vision to enable personalised, advanced communications that will make a difference in how people use their mobile phones. NeuStar has the capabilities to implement IM in working solutions.”

What we think
IM, Vodka, IM, Vodka…Vodka!!

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