Think of it as a completely different channel
Attendees at the Publishing & Media show at Earls Court London yesterday [February 25th 2014] were more likely than many to focus on iPad rather than smartphone apps. A presentation by one of the founders of mag+, Staffan Ekholm, focussed on how you might use this particular platform to build both your revenue and your brand.He proposed that a device-specific focus could bring significant rewards.
Developing solutions for the iPad as a new channel through which to deliver product value – aiming to make presentation as different as possible from print , should be your objective.
This might take the form of a special subscription issue rather than tieing in to the monthly publication, for example.
Also, treat iPad solutions differently from an iPhone/smartphone , as it offers a different user experience.
GoMo noted also that the mag+ suite has apparently experienced a significant swing from sector-specific use to around half of its users being outside publishing.
Whatever you decide to do with your iPad app, mag+ suggest you give it some time and evaluate how it’s actually been received.