Improve you brand and revenue with iPad apps

Think of it as a completely different channel

- ekholm

Attendees at the Publishing & Media show at Earls Court London yesterday [February 25th 2014] were more likely than many to focus on iPad rather than smartphone apps. A presentation by one of the founders of mag+,  Staffan Ekholm, focussed on how you might use this particular platform to build both your revenue and your brand.He proposed that a device-specific focus could bring significant rewards.

Developing solutions for the iPad as a new channel through which to deliver product value – aiming to make presentation as different as possible from print , should be your objective.

This might take the form of a special subscription issue rather than tieing in to the monthly publication, for example.

Also, treat iPad solutions differently from an iPhone/smartphone , as it offers a different user experience.

GoMo noted also that the mag+ suite has apparently experienced a significant swing from sector-specific use to around half of its users being outside publishing.

Whatever you decide to do with your iPad app, mag+ suggest you give it some time and evaluate how it’s actually been received.

About Geoff Dennis

Geoff Dennis is a director with Insight Manufacturing and IT project manager, and has a background in software development and methodologies in office and telecommunications software.
This article was published in iOS, mobile news, tablets and tagged , , . Bookmark the permalink.

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