In Game Advertising takes off

Rating: I’m too old

My favourite mobile game is on the Sony Ericsson Walkman with T-Mobile it’s a test your music knowledge quiz. Basically some music is played and you have multiple choice for the answers. I am addicted.

But there is no advertising; unless the song titles are sponsored!

But the point of this post is to direct readers to this great post on the subject in the Washington Post.

Related News:

1. Sony Ericsson joins Open Handset Alliance
2. Coca-Cola new mobile advertising campaign on Vodafone Live Germany
3. The terms for in game mobile advertising
4. Mobile music search and discovery: three questions with Victor Fredell Sony Ericsson’s Content Acquisition Manager for music
5. More details on Say and play emerge