Employing the judgement of ‘mavens’ and readers
Press release
May28th 2012. in2loyalty.com has been named one of Australia’s 100 most innovative products or services, in one of the largest and most audacious innovation awards of its kind in Australia – the Anthill Magazine ‘SMART 10′’ Index.
About in2loyalty
in2loyalty provides retailers with a branded mobile loyalty card that increases their customer marketing and draws more customers in-store, more often.
in2loyalty is a loyalty program delivered direct to your customers smartphone. It replaces plastic loyalty cards and paper stamp cards. in2loyalty includes vouchers, offers, notifications and payments.
Your customers can sign up to your loyalty program via facebook, twitter, google plus or through your mobile site or website. You can see live statistics on your loyalty dashboard and send special offers for birthdays and special events.
Your customers can see their live points balance on their smartphone as well as your latest news, vouchers, products, opening hours and much more.
To see in2loyalty in action or vote for in2loyalty in the ‘people’s choice’ award, go to http://anthillonline.com/in2loyalty-mobile-loyalty-card-smart-100/
About the Smart 100
The SMART 100 Index was created by leading business media channel Anthill Magazine in 2008 to identify and rank Australia’s 100 most innovative products, proving to be one of the largest surveys of its kind in Australia.
“In true Anthillian style, the SMART 100 is an ever-evolving, ever-improving experiment,” said Anthill founder and Editor-In-Chief James Tuckerman.
“It identifies and ranks new Australian innovations by applying a combination of crowdsourcing, collaboration and common-sense. We employ the judgement of ‘mavens’ and readers.
“Unlike your average awards program, we don’t lock a panel of expert adjudicators in a small room. Neither do we demand a thorough analysis of each applicant’s P&L statement. We don’t even request an historical snapshot of ‘runs on the board’ or commercial achievements.”
“This is because innovation is future focussed. It is about identifying and solving problems in ways that will change the way we live, do business and think.”
What is a’‘maven’?
Academics have known about the existence of Mavens for many years, claiming they have a particular psychotype. However, it was Malcom Gladwell’s book ‘The Tipping Point’ that really brought attention to this underutilised group in society.
Gladwell described Mavens as “those who are intense gatherers of information and impressions, and so are often the first to pick up on new or nascent trends”. ‘Maven’is a Yiddish word that means, literally, “one who understand””.
According to Tuckerman, “The maven’s unique talent is his or her ability to unearth and identify, from all the new products and services available in the marketplace, the innovations that are worth propagating. A maven also generally has the ability to communicate the potential of the innovation to the broader public and, therefore, plays an integral role in the mass take-up of any innovation.
“These people have the ability to identify innovations that will meet an important need for the population. The hypothesis is that Mavens will provide a more predictive measure of innovation than mass consumers or, indeed, experts in the field – because they have a unique ability to identify the importance and relevance of an innovation.”
What is Anthill Magazine?
Anthill was initially launched as a print magazine, in September 2003, by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing a promising career in corporate PR, to pursue his own entrepreneurial journey.
Since then, it has evolved into one of Australia’s leading online communities for Australian business owners, ranked among the Top 50 Business & Finance websites in Australia by Nielsen Online Ratings. It is dedicated to innovation, entrepreneurship and the commercial development of Australian ideas.
