Industry reaction to Flurry acquisition by Yahoo!

Deal should enable Yahoo! to offer better ad placement

more resources to speed up delivery - khalaf

Although the deal was announced back on July 21st [2014] by Yahoo!, there’s been a slow reaction and analysis to the acquisition of a mobile analytics specialist such as Flurry. The deal between and Yahoo and Flurry was reportedly worth over $200 million but subject to customary closing conditions. Having heard nothing to the contrary, GoMo News assumes the deal has gone ahead. Yahoo has, of course, been trying hard to diversify its revenue stream by focusing more on its mobile revenues. Flurry’s technology should help Yahoo to grow its revenue from smartphone users.

At the time of the announcement, Yahoo issued a statement saying, ““Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at the center of everything we do.”

“Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo’s commitment to building and supporting useful, inspiring, and beautiful mobile applications and monetisation solutions.”

Hopefully, with its acquisition of Flurry’s technology, Yahoo will be better equipped to provide advertisers with better ad placement for its mobile products and other offerings.

““With Yahoo, we will have access to more resources to speed up the delivery of great products, ” commented Flurry CEO, Simon Khalaf.

He continued, “That can help app developers build better apps, reach the right users, and explore new revenue opportunities.”

Earlier in 2014,  investment bank Digi-Capital reported that the mobile app market could expand to over $70 billion in revenue by 2017.

Flurry is well place to take advantage of this. Flurry works with mobile developers in 150 countries and at least 8,000 publishers monetise with Flurry.

Mobile developers in over 150 countries use Flurry’s products so the company sees 5.5 billion app sessions per day and app activity from 1.4 billion devices monthly.

The Flurry deal should work out well for a company like Yahoo! which is anxious to shake off its desktop legacy.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in Financial, Mobile Stats, Yahoo and tagged , , . Bookmark the permalink.

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