. Infospace gives away Find It! | GoMo News

Infospace gives away Find It!

Posted by admin on Dec 1, 2006 16:25

Rating: so what?

By Bena Roberts

InfoSpace is fighting back. Earlier in the year, it had to get rid of over 40% of its workforce after a major US client, Cingular, dumped it.

Infospace’s new strategy is to give away its flagship Find It! service. Find It! Is packed with features includes ‘eyes-free’ spoken directions for GPS functionality and local search services. So what?

I used my Verizon device to test the services at CTIA this year. A local search for the LA convention centre came back with two relevant answers, which is not bad for mobile; but not great measured by any other standard. For example, the search result pointed me to the Grand Wiltshire Hotel in Beverly Hills, which was where I was standing at the time.

GPS glitches apart, InfoSpace needs to spice up its mobile Find It! Offer: it’s gone from being a leader to playing catch-up in the space of a few months. The search engine can now be downloaded for free – but it was only USD 2.99 a month anyhow. Our advice is – think harder.

More information at: http://www.infospacefindit.com



Related News:

  1. InfoSpace Investor stands up for InfoSpace Mobile Search
  2. 3GSM: Infospace and InfoGin join Mobile Browsing Forces
  3. InfoSpace to sell mobile services business for USD 135 million to Motricity
  4. InfoSpace Find It! on BlackBerry for Free
  5. InfoSpace makes Virgin Mobile happy and offers mCore Managed Web 2.0

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One Response

  1. bena roberts

    Infospace contacted me and the Find It! service I tested back in September is not this new J2ME service.

    Also the customer loss of media and not mobile search related as I implied.

    But - I will be sent a loaded device with the new Find It! feature and I will write about it in The Mobile Search Analyst.
    bena

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