Adds deep domain expertise in context aware computing
January 8th 2013. InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, has announced the acquisition of Overlay Media, experts in context aware computing. Overlay Media, which comprises of a team of data scientists, has built the Context Engine technology to deliver personalised content to mobile users. Naveen Tewari, Founder and CEO at InMobi comments, “We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”
“At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and immersive user experience, said Dr Ian Anderson, CEO at Overlay Media.
He continued, “We are excited to join InMobi to further their position as a market leader in mobile advertising.”
The Overlay Media team will be based at InMobi’s London EMEA HQ.
InMobi is an innovative mobile technology company that enables the world’s leading brands, developers, and publishers to engage global consumers. InMobi builds mobile-first technology platforms that leverage advances in big-data, user behaviour, and cloud-based architectures to simplify advertising. Agencies and advertisers leverage InMobi platforms to create HTML5 rich media ads and engage 578 million consumers across 165 countries. Developers and premium publishers use InMobi platforms to acquire and monetise their mobile apps and their mobile websites across the globe. With offices in multiple continents, InMobi provides global reach with local service and support across the globe. InMobi is venture-backed by investors including: -SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures.
About Overlay Media
Overlay Media is one of the leading developers of mobile data analytics based technologies. The company’s flagship product, the Context Engine, enables intelligent on-device behaviour, wiser use of battery power and increased personalisation.