Internet of Things will drive Bluetooth growth says IHS

Virtually every mobile phone will support Bluetooth by 2018

A new report -’Connectivity in Consumer, Mobile and IT Market’ from IHS Technology puts Bluetooth penetration at 90 per cent in 2014 for all mobile phones. That’s not just smartphones and the figures is  set to grow to 96 per cent by 2018. However, mobile handsets are set to serve as the hub for the Internet of My Things [IoT].  Hence expect to find Bluetooth enabled fitness, health, and sleep monitors plus proximity tags, and even toothbrushes.

“We worked with Apple, Blackberry, Google and Microsoft to ensure all mobile OS platforms support Bluetooth Smart,” commented Suke Jawanda, the Bluetooth SIG’s CMO.

“This gives developers peace of mind. They know the products they build will work seamlessly with the phone, tablet or PC the customer already has”

IHS also forecasts growth of Bluetooth technology in the home, specifically in the living room.

LCD TVs are also set to see growth in Bluetooth connectivity, from 19 per cent now [April 2014] to 33 per cent in 2018.

“It has really been phenomenal to watch Bluetooth Smart drive the creation of a whole new class of far-reaching solutions for the ‘Internet of My Things’ [IoT],” observed Lisa Arrowsmith, associate director for connectivity, smart homes and smart cities at IHS Technology.

“This growth is set to continue, as Bluetooth Smart is a leading choice for low-power solutions that need to communicate with consumer devices such as smartphones, tablets, PCs, and more, creating a whole new category of  ‘appcessories’.”

Read the full Press release here.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -
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