From the release:
“The demand to manage complex mobile service environment for high-quality and targeted advertising increases as the mobile marketing matures into a serious tool of the marketing mix. Mobile advertising can be a powerful media when used correctly. With the Iptune Intelligent Advertiser operators can finally utilize and benefit from their MMS investments,” explains Vesa Haimi, founder and CEO of Iptune.
What we think?
So you have Iptune, a company specialising in really thorough real-time mobile network monitoring. It seems to have decided to use that information to send advertising MMS to network subscribers based on what they are doing at right now. At the Iptune site, it states ads can be targeted by “browsing destination and message characteristics.” That’s a pretty powerful service, but I really can’t imagine many people opting-in for it. When I’m using my device for browsing or sending an SMS, the last thing I was is a slew of MMS disrupting me. It’s a powerful advertising tool, no doubt, but I imagine it would be more annoying than useful to consumers.