The clue should have been it wasn’t announced on April 1st
Here at GoMo Towers, we really were convinced that the announcement that the next version of the Android mobile OS – 4.4, was being called KitKat was some kind of joke. After all, everybody had been calling it Key Lime Pie for absolutely ages. When we found the official Press release on the Nestlé web site, of course, we finally had to admit it must be true. There’s also confirmation on the Android web site here which reveals that the official motto of 4.4 is ”It’s our goal with Android KitKat to make an amazing Android experience available for everybody.” And to give away prizes from chocolate bars.
Apparently in the UK, consumers can participate in the competitions via special packs of KitKat Four-Finger and KitKat Chunky multipacks. These will be on sale in Sainsbury’s, Morrisons, ASDA and Tesco supermarkets.
Prizes include 1,000 Google Nexus 7 tablets or one of 50,000 £5 credits for Google Play – Google’s online app store.
Ever since the 1.1 release of Android was called ‘Cupcake’ back in 2009, Android engineers have been nicknaming the subsequent releases after some kind of dessert.
The most recent version of Android 4.1 is Jelly Bean whilst 4.0 was Ice Cream Sandwich.
Why call it KitKat? Well here’s a clue from Patrice Bula who just so happens to be Nestlé’s head of marketing
“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he explained.
“We continue to build on its strong digital presence with interactive, creative branding campaigns,” he added.
If you manage to get your hands on the Android branded candy bars, you’ll be pointed in the direction of www.android.com/kitkat .
Obviously the packs aren’t in the shops yet but you can still sign up with the site to be informed when they are available.
Of course, the UK will be joining by 18 other markets including Australia, Brazil, Germany, India, Japan, Middle East, Russia and the USA.
Now all Google has to do is find a way of mentioning Frank Zappa’s famous exclamation, “My gawd, this is a tasty little sucker!” from Burnt Weeny Sandwich.