JAGTAG scores more brand advertiser mobile barcodes

There are two noteworthy things about JAGTAG. The first is that it’s one of the only mobile barcode services that doesn’t need your phone to have a 3G connection before it will work. The second is its habit of signing large brands for barcode campaigns. Today, JAGTAG has announced it will be powering a limited-run giveaway competition from Lindemans Wine – a mass-production winery owned by Australia’s Foster’s Group.

What’s the story?

Unlike the majority of barcode services, JAGTAG doesn’t need your phone to have a data connection. Instead, the entire system works via MMS. You take a snap of the barcode, and then MMS it off to a JAGTAG shortcode. The servers at JAGTAG decipher the code and then MMS you back the information or content attached to it.

The more impressive thing about JAGTAG is the portfolio of partners it has already collected. We’ve seen the company running campaigns for Toyota, Sports Illustrated and 20th Century Fox.

So what’s the Lindemans campaign?

The deal with JAGTAG comes in under Lindemans’ “Great Finds” branding – the codes will be printed on brochures you can take from Lindemans, as well as on posters and labels at off-licenses and other sales locations. Any customer who snaps and sends off a Lindemans JAGTAG is entered into a sweepstakes prize draw. First prize is a holiday to on of five “Great Finds” locations in the USA – others include the usual rubbish like tote bags or a camera. The competition will run from the start of July to the end of August.

What we think?

Ok, so this isn’t a terribly ambitious or imaginative campaign – but bear in mind that this is Lindemans’ first foray into the world of mobile marketing. Brands that get the courage to try mobile often come back for another taste. JAGTAG is looking at a great repeat customer in Lindemans, as they’ve already announced that this is just the first of several campaigns they’ll be running together.