Javna MobiAd Platform

The Arab mobile advertising and marketing company Javna has launched the MobiAd Platform.

What is it?
Now, I tested this at the MMA conference earlier this year.  Basically it adds choice to mobile marketing decisions. Consumers can chose options for mobiel marketing that are pre-packaged. So results are targeted.

From the press release

Javna’s CEO Mansour Mansour said: ‘The development of MobiAd meets the growing needs of companies for innovative and out-of-the-box marketing techniques that ensure the achievement of the ad campaign goals
while maintaining high levels of customer satisfaction. It was a big challenge as far as our development team is concerned because they had to intelligently combine the two goals.’
What we think?
I remember when I tested and saw this, I liked it. But I have to be honest - I cannot remember why. Oh no, wait.  Yes. That was it. It was the time delays on the adverts. I am sure it was Blyk that said the times by which
you target marketing for mobile is critical.  This solution provides that.
www.mobiadhome.com

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