JumpTap becomes exclusive mobile advertising provider for 3 Denmark
Rating: Planet 3 portal now available to advertisers on JumpTap ad network
JumpTap, provider of mobile search and advertising solutions, has been chosen by 3 Denmark to exclusively provide their entire advertising structure in Denmark. From sales and campaign management straight through to analytics and reporting, JumpTap are providing end-to-end services for the 3G only network.
From the release:
“3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences,” said Stine Green Paulsen, head of Corporate Communication of 3 Denmark. “We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.”
3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns,” commented Dan Olschwang, CEO of JumpTap. “Our rising number of partnerships allows us to deliver the most tailored and advanced mobile advertising packages in the industry and has solidified our leadership position in the Scandinavian marketplace.”
What we think?
Cian: The most recent figure update I’ve seen for 3 put their global customer base worldwide at 19 million as of August, with over one million of those being in Denmark alone. JumpTap must rubbing their hands with glee after this deal!
Bena: This is the second deal in the Nordics for JumpTap and with 3. Its local presence must be having a strong impact on the market and winning lucrative small deals instead of the big bang pan-European one - must be JumpTap’s tactic.
I haven’t tested JumpTap mobile advertising for a while but this Christmas I will be back running ads and will follow up with an overview.
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