JumpTap jumps on the holiday bandwagon
Rating: back to basics
By Louise Wells
This is the deal: JumpTap has added ‘up-to-the-minute’ weather, news and travel information to its mobile search services in time for the Thanksgiving travel season, which falls on 23 November. The info is provided through agreements with AccuWeather.com, AP Digital and FlightView respectively.
JumpTap says that its own research, undertaken for operator customers, shows that 7% of unique users have searched for travel related information. Of the specific travel-related searches, 50% were for weather, 40% were for news and 10% were for flight updates. JumpTap will monitor these categories during Thanksgiving week to see if significant changes occur in these percentages.
AccuWeather.com’s weather forecasts and timely severe weather updates will be offered as direct answers to user searches within JumpTap’s mobile search applications, enabling users to check local and national weather conditions on their mobile handsets.
AP Digital, a division of The Associated Press, will provide access to international, national and local news using AP text, photos, graphics and audio. AP’s news features can be offered as targeted news packages and content categories to personalize results for subscribers
JumpTap will integrate content from FlightView within its mobile search offerings so that users can monitor and access flight departure and arrival information, as well as airport information.
This feels soooo 2001. While the industry was banging on about being able to £5 off a pair of jeans from the shop you are walking past NOW through location-based services and how to find the nearest hospital/pizzeria/cinema/cellar to hide in via your mobile phone when you were in a strange city, the rest of us were thinking, “Wouldn’t it be great if we could check the weather and whether the flight is on time?” What took you so long?
As for personalised news items, doesn’t that still come down to your favourite source (eg, the BBC) or DIGG?
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