JumpTap Mobile Advertising Partner for 3 Sweden

JumpTap will be the third party provider of mobile advertising on Planet 3. Planet 3 is the mobile portal delivered by 3 in Sweden.

From the press release:

“This alliance with 3 Sweden is a great example of how JumpTap is uniquely positioned to help operators offer advertisers the best way to connect and engage with mobile consumers,” commented Mike Kent, vice president and general manager of JumpTap Europe. “Our rising number of operator partnerships allows us to deliver the most tailored and advanced packages in the industry.”

“3 Sweden has been a pioneer in mobile marketing, working successfully with big brands including Nike, SF and Seven Eleven to attract the attention of the youth demographic,” said Nicholas Högberg, Vice President 3 Sweden. “The partnership with JumpTap allows us to greatly advance this trend and strengthen our efforts through the most innovative technology while working with world class experienced teams that have been helping to forge the entire mobile advertising industry.”

What we think?
This is interesting. As you know JumpTap has a partnership with Telia Sonera for off portal advertising
See: http://www.gomonews.com/jumptap-wins-group-wide-teliasonera-search-and-advertising-deal/
That win was for all Telia subsidiaries and this is just for mobile advertising inventory for the 3 portal. I presume that due to the Telia deal and a local presence in Sweden with a new office - the local ad inventory from JumpTap is quite rich now.

In the past JumpTap has also had partnerships with local ad agencies in the region to bolster its inventory. I am trying to remember the name of the local agency tsn24 or something like that – I think that JumpTap has established a local presence or partnership with them (will have to check my notes).

The local offices in regions strategy seems to be working for JumpTap.

But, I am not sure how large 3 Sweden is and the reach of its mobile portal. Also I am sure if this is off-portal or just on portal using 3’s own inventory.  The meat for JumpTap would be for serving and bringing in inventory to 3 to maximise revenue for all parts of the mobile portal not just one segment.

Related News:

1. Jumptap response to GoMo News regarding 3 Sweden
2. Chat with Mike Kent General Manager Mobile Search Company JumpTap about 3 Sweden
3. JumpTap becomes exclusive mobile advertising provider for 3 Denmark
4. CTIA: Dan Olschwang CEO Mobile Search and Advertising provider JumpTap
5. U.S. Cellular Jumps on JumpTap for Mobile Search and Advertising