JumpTap offers in Application iPhone Advertising
I have never heard of Pinch Media. I think from this press release they are an analytics company (joining Bango, AdMob etal).
What has been done?
Apparently it has created an iPhone application. But it is also a partnership with JumpTap and pushes analytics and advertising for the iPhone App Store.
From the press release
“By adding ad-supported iPhone applications to JumpTap’s mobile advertising network, we can immediately provide high-quality brand advertisers to our developers,” said Greg Yardley, Pinch Media’s co-founder and chief executive officer. “Pinch Media’s iPhone-optimized advertising and analytics package provides iPhone developers with a straightforward and simple way to expand their businesses.”
iPhone traffic currently represents over 30 percent of US page views among top mobile sites, presenting an unparalleled opportunity for brands to effectively engage with their users. Since Apple launched its 3G iPhone July 12th, more than 800 applications have become available. Pinch Media’s analytics package, currently deployed in many App Store applications, substantiates that iPhone applications are growing extremely rapidly, with the most popular free applications having over 250,000 unique users in less than two weeks. Individuals are extremely engaged with their applications - on average, spending almost five minutes a session.
“The iPhone’s App Store can already be considered a huge success and we’re just beginning to see signs of its full advertising power,” said Paran Johar, chief marketing officer of JumpTap. “This partnership creates the highest quality iPhone application ad network which will have a significant impact on the marketplace. Leveraging JumpTap’s global experience and sales team, brands will have the ability to deliver relevant and highly targeted ads to the highest quality premium traffic available.”
What we think?
This news has been eclipsed by the iPhone news from AdMob. Like I said, I am not sure of Pinch Media and need to check them out. The interest JumpTap has in the mobile iPhone advertising space is transparent. But is it me or is the iPhone like the Holy Grail and in the past week everyone that is everyone is targeting it with regards to either adverts or developers. The simplicity of creating for the iPhone will only dilute the market as I fear it is too easy to launch new targeted services for it. For example in application ads for developers or developer incentives seem to be 2 a penny right now.
Related News:
- Greystripe offers ad network API to iPhone games/application developers
- Omniture releases analytics service for iPhone applications
- AdMob iPhone 3G Advertising and developer incentive
- Ad Infuse and Smaato bring new in-application advertising solution
- Vlingo Mobile Search voice application for the iPhone
3 Responses to “JumpTap offers in Application iPhone Advertising”
[...] infinity wrote an interesting post today onHere’s a quick excerptI think from this press release they are an analytics company (joining Bango, AdMob etal). What has been done? Apparently it has created an iPhone application. But it is also a partnership with JumpTap and pushes analytics and … [...]
Comment made on July 25th, 2008 at 9:06 pmHi, Bena.
Pinch Media doesn’t create iPhone applications - we provide drop-in libraries for the developers of native iPhone applications. Our Pinch Analytics library is in use in many iPhone applications already, and provides the developers with accurate statistics on iPhone application usage, including unique user counts, usage time, number of sessions and so on. We just rolled out our Pinch Advertising library yesterday.
It doesn’t surprise me a bit that there’s a lot of interest in the in-application space recently. Over 30 million iPhone applications have been downloaded in two weeks, and we’re measuring heavy usage.
Feel free to get in touch if you’ve got more questions - always happy to talk.
Comment made on July 25th, 2008 at 10:26 pm[...] Editor Wireless and Mobile News wrote an interesting post today onHere’s a quick excerptWe just rolled out our Pinch Advertising library yesterday. It doesn’t surprise me a bit that there’sa lot of interest in the in-application space recently. Over 30 million iPhone applications have been downloaded in two weeks, … [...]
Comment made on July 25th, 2008 at 10:52 pmLeave a Comment