Juniper Research claims mobile coupon and barcode companies could benefit from the downturn
Some good news for mobile barcoders, from Juniper Research. It has released a report claiming that companies sending coupons via mobile barcodes will enjoy a massive surge in the coming lean years. According to the report, consumers looking for savings are far more likely to use targeted coupons sent direct to their phone.
From the report:
“We believe that consumers will be attracted to mobile coupons compared to traditional paper, and by the ability to tune the types of coupons received to their personal preferences rather than receiving all types through the vanilla distribution mode that is allowed by paper coupons,” Howard Wilcox of Juniper Research wrote. “Today, the overwhelming majority of coupons are paper-based, but the mobile phone is the ultimate individual marketing device, and mobile coupon pilots show great increased redemption rates — often double-digit percentages.”
What we think?
Mobile coupons have been hugely popular in the Asian market for some time now. They never really caught on in the West, but the drive to save money wherever possible is a powerful force. Being able to download the specific coupons I want is a service I want a part of.
Source: http://www.rcrwireless.com/article/20090106/WIRELESS/901069990/1096/MVNO/economic-downturn-bodes-well-for-mobile-coupon-companies
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