Keep consumers’ spirits up all summer with IDT Systems’ in-store phone and tablet case personalisation

Telecoms retailers can offer customers with post-football and holiday blues a chance to instantly personalise their latest device accessories with happy memories

Press release

opportunities are endless - woodd

One of the first things consumers do when they get a new mobile device is personalise it, often with images of treasured memories, friends or teams.  With IDT System‘s new easy to use in-store Case Stations, telecoms retailers can help customers personalise their device cases before they leave the store, delivering increased customer satisfaction and additional revenue.

IDT Systems, the leading provider of 2D and 3D surface decoration solutions has created self-serve Case Stations that let telecoms retailers offer personalised smartphone and tablet cases to their customers on a while-you-wait basis, with home delivery for online customers.

The compact Case Station machines allow customers to personalise a smartphone or tablet case with their preferred image or even images, whether it’s their country’s flag or favourite football player, their favourite band, a collage of pictures from one of the festivals they’ve been to (such as WOMAD) or their best holiday memories.

With a predicted 69 per cent of the world’s population owning a mobile phone by 20172 and new devices such as new  Amazon Fire being launched, Case Station allows telecoms retailers to capitalise on ever-increasing market demand for near instant accessory personalisation.

As Case Station is a self-help kiosk, resource and stock requirements are reduced, negating the need to employ additional staff or hold unnecessary stock on the premises, as the system prints onto plain white cases.

Over 95 per cent of mobile phone and tablet accessories are created by IDT Systems technology and Case Station is the next step in the accessory evolution.

Case Station offers a simple standalone unit that retailers can install in-store, allowing them to offer a 2D and 3D decoration printing service to all customers, meaning that those festival goers who pop in to buy a spare charger or some phone credit, can also come out with a personalised phone case as a lasting memory of their weekend – within minutes.

IDT Systems CEO Peter Woodd commented, “Almost half of UK consumers think personalisation is important1 and as a growing market, the telecoms industry should be capitalising on this insatiable appetite and offering consumers the chance to carry a key moment of their summer around with them.”

“When considering the amount of branded merchandise sold at stadiums and festivals [like WOMAD], the opportunities for Case Station are endless, especially with the growth in the smart device market.”

The mobile phone accessory market valued at £15 billion at the end of 20131 and predicted to increase to £29 billion by 2015.

Notes:

1. eMarketer report, ‘Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.’
2. Econsultancy

About IDT Systems

IDT Systems is a leading systems provider delivering 3D and 2D surface decoration solutions for most materials, across the consumer electronics and mobile phone accessory space. The digitally driven process delivers print on-demand solutions, allowing businesses to incorporate its innovative decoration process into mainstream industrial mass production and customisation. IDT Systems’ technology is used by a wide range of companies, including brands such as Apple and Samsung, creating over 95 per cent of mobile phone accessories worldwide and exporting to 54 countries. IDT Systems’ smartphone and tablet casing technology, Case Station, enables retail businesses to expand their offerings with personalised, highly durable cases for Apple, Samsung, Google and HTC smartphones or tablet devices which customers can design and print in store, on-demand. Case Station is also available through an online IT solution which businesses incorporate into their own websites delivering an exciting user experience in which online customers can design a personalised case, produced at one of IDT’s 28 global fulfilment centres, thus creating online sales opportunities anywhere, anytime. With extensive technical resources, IDT Systems has the expertise and the technology to meet all customer and industry specifications delivering production solutions and on-going support to ensure success. Headquartered in the UK, IDT Systems has been active since 2006, with operational bases in the USA, Europe and SE Asia and distribution partners in over 40 countries.

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