blipp printed in Daily Mirror helps ad go viral
Here’s a nice example of how augmented reality can be leveraged by a brand for its advertising and marketing. And get a charity involved in the whole package. The brand in question isbreakfast cereal maker, Kellogg’s, and its campaign is the Give a Child a Breakfast which aims to donate 2 million breakfasts to UK children. It has actually been set up in association with The Daily Mirror newspaper and the AR (augmented reality) company in question is Blippar. The company’s app runs on iOS, Android, BlackBerry BB10 devices. We tried it an managed to share the video on our GoMo Newsfeed Facebook page here.
The hook is that Daily Mirror readers can share the campaign with their friends on Facebook and Twitter through scanning the ‘blipp’.
The participants forgot to say which page the blipp is printed on and we assume it must be today’s [September 19th 2013] edition.
Luckily the image which Blippar sent was sharp enough to scan the blipp in from the PC’s screen. We’d downloaded the blippar app to our trusty Cat B15 Android phone.
Now each time the video is viewed, it will result in a breakfast being donated to a hungry child.
Using blippar, however, makes it easier and should increase the number of breakfast being donated because Twitter and Facebook sharing are built in.
It’s also clever use of social media and should result in a high number of hits for the video on YouTube.
Incidentally, we aren’t sure if the Daily Mirror is aware of this but the actual video which gets shared was made by the UK radio station – Heart FM. Nice publicity for them.
” What Blippar does best is shorten the distance between the physical and digital world and this campaign is the perfect showcase for that,” claimed Stephen Shaw, opportunities director with Blippar.
He continued, “Within seconds of reading about the campaign in the Daily Mirror, readers can instantly donate by simply whipping their phone out and watching the video through our app.”
“This innovative campaign mechanic reduces the complexity of donating, which readers will definitely welcome,
Significantly, Blippar claims it is becoming the world’s’ default lens’ plus the eponymous verb (‘to blipp) is associated with augmented reality executions.
If you want to learn more about AR then it might be an idea to pop along to the insideAR event being held in Munich, Germany next month [October 2013].
Click on the insideAR ad on our Home page or go here for more information.
The video is shown below. Share it if you want to donate.